Lance Armstrong = White Goodman?

I came across this report about the current Austin training camp on the Lance Armstrong/Discovery Channel fan site, www.ThePaceLine.com. Has Lance let his short appearance in Dodgeball go to his head?!? (emphasis added ...)

The guys woke up to a sunny but even colder day than yesterday, and 2 workouts on the schedule. After another buffet breakfast they piled into the rental vans and headed a little north to one of the Lance Armstrong 24 Hour Fitness Centers. This very nicely equipped gym has - as you might recall - a total Lance theme. So in addition to the usual aerobic equipment, free weights, and workout machines the entire facility is peppered with Lance images and gear, right down to framed TdF yellow jerseys and a "reserved" locker complete with a full Discovery Channel kit (encased in plexiglass, just in case).